Liquid Assets Video

The Story of Our Water Infrastructure
Penn State Public Broadcasting — Nov 22, 2007


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Penn State Public Broadcasting's (PSPB) is in the midst of apublic service media project to raise awareness about America's water and wastewater infrastructures titled “Liquid Assets.”

The goal of the Liquid Assets project, which is scheduled to debut in 2008, is to raise public awareness of the nation's water and wastewater systems and their vital role in protecting our health and supporting our economic prosperity. A comprehensive public education initiative by Penn State Public Broadcasting, “Liquid Assets” will include a 90-minute national broadcast program, nationally distributed toolkits with components to facilitate public meetings and local government official education, and an outreach grant program to support and promote local issues-based television productions that tie in with the national broadcasts.

The PSPB documentary team is filming in a variety of cities, municipalities, and rural communities to gather stories that illustrate the importance of our water infrastructure – a fundamental public health system that we take for granted. The program will incorporate the history of these indispensable engineering systems, including: understanding watershed protection, exploring the challenge of upkeep and financing, stories of local failures and success, 21st century technologies, and management strategies.

The development of clean drinking water and wastewater systems has greatly improved human health, which makes raising public awareness of our urgent water and wastewater systems needs vitally important, noted Patrick J. Natale, executive director of the American Society of Civil Engineers, primary outreach partner for the project. Years of underinvestment, coupled with increasing demands, have pushed America's water infrastructure to the brink of crisis. We must motivate support among the public and policy leaders for the development and implementation of innovative solutions.

Our goal is to stimulate community discussion and bring this issue into the public consciousness using television as a catalyst,” said PSPB's Creative Director Tom Keiter. “The reach of ASCE, and their experience in facilitating outreach activities is significant and we look forward to working together.


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